A. Neue Produkte am Markt einführen – B. Marken erfolgreich managen – C. Produktprogramme planen und kontrollieren – D. Strukturen und Prozesse implementieren
2016. 7., komplett überarb. Aufl.. 218 Abb.; 1086 S.
For customers from inside the EU our prices include VAT and—apart from digital publications—exclude shipping. For customers from outside the EU our prices are exempt from VAT and—apart from digital publications—do not include shipping.