Martin Selchert

The author is a professor at Ludwigshafen University of Applied Sciences and a management consultant. He specializes in management, marketing, and e-business. Before becoming a professor, he worked from 1994–2000 with McKinsey & Company, Inc., a leading international management consultancy. Therein he focused on information technology, telecommunications, and multimedia. He has many years of project experience in assessing the profitability of IT investments and optimizing the management of IT project portfolios.

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