Einführung in Theorie und Praxis

Principles of Price Management
2023. 4., überarb. und erw. Aufl. 39 Abb.; 168 S.
Available as
39,90 €
ISBN 978-3-428-18854-3
39,90 €
ISBN 978-3-428-58854-1
Price for libraries: 399,00 € [?]


»Principles of Price Management«: This book illustrates a systematic and comprehensive approach to make the right pricing decisions in theory and in the business world. Besides the analysis of the pricing environment and the definition of price goals the focus is on aspects of strategic price management: price positioning, generic new product pricing, price setting, price differentiation and arrangement of terms. Furthermore, short-term pricing measures, issues of price implementation and price controlling are also discussed.


A. Grundlagen des Preismanagements
Einleitung – Preis und Preismanagement – Besonderheiten und Bedeutung des Preismanagements

B. Entscheidungsorientiertes Preismanagement
Umfeldanalyse des Preismanagements – Ziele des Preismanagements – Strategisches Preismanagement – Operatives Preismanagement – Preisrealisierung – Preiscontrolling

C. Branchenspezifisches Preismanagement
Preismanagement des Handels – Preismanagement im Internet

Literatur- und Sachwortverzeichnis

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