Grundzüge der Markt- und Unternehmenskommunikation

Wirtschaftsskripte

Principles of Market and Company Communications
2017. 19 Abb.; 69 S.
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ISBN 978-3-428-15152-3
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ISBN 978-3-428-55152-1
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Description

»Principles of Market and Company Communications«

The title »Principles of market and company communications« shows in a compact form all the relevant contents of the topic. In doing so, the focus is on facts instead of sprawling reflections. References allow an in-depth research. The title therewith is very suitable for students at universities at bachelor level and furthermore at training institutions, but also for specialists and executives to update their knowledge or to quickly familiarize themselves with a new subject.

Overview

1. Grundlagen

2. Kommunikationsprozess

3. Kommunikationsbegriff und -abgrenzung

4. Eckpunkte der Kommunikation

5. Konzeptentwicklung

6. Kommunikative Umsetzung

7. Klassische Kommunikation

Printmedien – Elektronikmedien – Außenwerbungsmedien

8. Mediaplanung

9. Nicht-klassische Kommunikation

Schauwerbung – Öffentlichkeitsarbeit – Dialogwerbung

10. Online-Kommunikation

11. Identitätspolitik

Literaturhinweise

Books from the same subject areas

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