Eckpunkte der Marketingstrategie, der Absatzvorbereitung und der Vertriebskonzeption
Description
»The Marketing and Sales Plan«: This book, in its third, updated and expanded edition, explains the important variables of the marketing and sales plans, both in terms of strategic sales planning and the operational planning of the marketing 4-P. Thanks to its systematic structure, many practical examples and instructive illustrations, it offers a wide range of assistance for implementation in marketing and sales. All contents are theoretically sound and at the same time strictly application-oriented.
Overview
1. Strategische Marketing- und Vetriebsplanung
2. Operative Produkt- und Programmplanung
3. Operative Preis- und Konditionenplanung
4. Operative Kommunikations- und Identitätsplanung
5. Operative Distributions- und Verkaufsplanung
6. Instrumentalabstimmung
Literaturhinweise
Sachverzeichnis
Firmen- / Markenbeispiele (Auszug)
Product safety
Duncker & Humblot GmbH
Geschäftsführer (Gesellschafter): Dr. Florian R. Simon (LL.M.)
Carl-Heinrich-Becker-Weg 9
12165 Berlin
Tel. +49 30 790006-0
Fax +49 30 790006-31
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