All titles »Economics and Social Sciences«

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Integrated Product Management in Marketing

Cover Handbuch Product Ownership
The handbook »Product Ownership« presents modern product management in marketing in all its important facets. The standard work is now available in its eighth edition. It still follows the guiding principle of demanding practical orientation with a detailed content structure, numerous illustrations and many case studies. The target readership is made up of newcomers to the subject matter, career starters, students and participants in ambitious further education.

300 years of Adam Smith

Cover Adam Smith @ 300
»Adam Smith @ 300«: This volume provides a detailed overview of the current state of economic and non-economic research on Adam Smith. It takes a closer look at the economic and social conditions in Scotland at the time of Smith as well as at the influence of classical philosophy on his thinking. Smith's work is contrasted with other important scientific research programs, such as those of Hume, Fichte, Hegel, Thünen, Marx and Schumpeter.
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